White sugar is one of the most common items from our lives, so let’s make an exercise: think of the different sugar brands that come to your mind now. You could probably bring up 3 or 4 different names, but that’s it. So what, there is no difference between sugar brands? Well, not exactly. Some of them just don’t know how to express their stories.
That`s what we needed to solve for our client – GAR agri-business and food, with HQ in Madrid and Singapore, for their operations in the region.