Remember the D8 Date Butter? It is one of our best projects so we’re excited to share with you the point we’ve managed to reach. The other day we talked with our client and they gave us very positive feedback for what we did so far.
Quick recap: the product was an all-natural, no funny ingredients date butter. The Client requested a branding and strategic work for it. This required hours and hours of research: cultural research, trending styles and symbolic motives. We chose a set of very specific colours, elements and a rather simple-but-strong type of package for the premium brand.
We based the creative concept our client’s product: a premium, natural one. The word “Date” (which is the core ingredient) gave us creative freedom, which is how we came up with ideas like “D8”, as in “The 8 principles of well living”.
We managed to offer an identity to a new kind of product, for a very special niche. The client gave us positive feedback and seemed happy with the final product.
Let’s take a look on how the products looks on the market shelf.
As you can see, this is more of a kiosk kind, but is a very good place to start showcasing the product because of the simplicity that it has. It is sending a strong message: 190g of goodness, right in front of curious clients.
Simple, yet attractive. Small, but strong.
Free samples were available for the curious minds that wanted to test out the very interesting looking product (and very tasty, as our client was told by his early customers) before buying it.
So this is what we have so far:
- the hard work shows in how the product looks like (and how the first customers reacted)
- the client was very satisfied
- the product was accepted and highly appreciated by the first customers.
With the Date Butter successfully hitting the first markets, the future looks as bright as the 8 principles of well living. The reason we are telling you this because we want to encourage FMCG producers to be more creative and more daring with their work.
The photo shooting will take place very soon so stay tuned and don’t forget to check out the website and their Facebook Profile.